You wake up in the middle of the night with what you’re sure is the perfect addition or change to your course. The one tool you hadn’t thought of - duh!
This one thing was definitely why it wasn’t selling like you thought. Now it’s prolly going to fill up in like, 3 hours...right? RIGHT?
Here’s the #1 thing you need to know about launching your first course or group program:
How well it sells has little or nothing to do with your actual program.
The way you market and promote your course or group program is what’s going to turn the dial. This applies to both quantity and quality of your promotion.
Think about it - if your course isn’t selling, how could it be the course?! No one’s even gotten inside to complain about it.
So leave it alone. I repeat, LEAVE. THE. COURSE. ALONE.
If your program isn’t appealing to your audience, then you might be marketing the wrong product to the wrong people. Still has nothing to do with the quality of your product.
So, how do you make sure you’re covered? With a strategic, planned-out launch.
A strategic launch gives you time to excite the right people about the problem you’re solving so they’re ready to roll (and enroll...hehe) once you offer them the course.
Promoting your course or group program strategically means you have:
- Multiple (pre-planned) opportunities for people to hear and learn about your product, the problem it solves, and why it’s a no-brainer solution
- A way to identify who’s really interested and talk directly to them
- A sales page that makes it easy for people to understand what you’re selling and why it’s a great investment for them
...just to name a few.
If you’re ready to launch your course or group program, doing it without a targeted strategy means all the blood, sweat and tears you put into creating it go to waste, and you miss out on some serious cash.
Lucky for you my new program, Next Level Launch Sidekick, is open and ready to make sure you do it the right way. Buuuuut there’s only 3 spots available to start before May 24, so let’s not waste any more time.